Berta

I build identities that hold up — across screens, campaigns, and everything in between.

I’m a multidisciplinary creative based in Zurich, working across creative direction, filmmaking, art direction, graphic design, photography and video editing. I direct visual identities and campaigns that resonate, and I work with brands, artists and independent creatives around the world.

My path began in cinematograohy studies, a first camera, a first project, and it has always been driven by the same thing: curiosity about how images, sound and design can tell a story together. Over time, that curiosity grew into a practice that moves freely between disciplines. I don’t see direction, shooting, editing and design as separate jobs, but as parts of the same process.

I’ve worked in Madrid with emerging brands, music artists and collectives, building visual worlds from the first idea to the final cut. I’ve created brand content for young Spain labels, promo pieces for parties and events, live visuals for festivals, and VHS-format videos for artists and their teams. I’ve also had the chance to collaborate on projects with global names like Nike and The North Face, always keeping the same care for detail I bring to smaller, independent work.

There’s a language I keep coming back to: grain, texture, handheld cameras, nostalgia and imperfection. My love for the VHS aesthetic is part of that, but I adapt the look to each project, because I believe a strong visual identity should feel like it belongs to the person or brand behind it, not like a template.

What I enjoy most is collaborating closely. I like working with artists and brands at the beginning of their story, listening to their ideas and helping shape them into something honest, distinctive and memorable. I take care of the full process: concept, moodboards, production, shooting, post-production and final delivery.